Q: Live shopping or pre-recorded shoppable video — where should I put my effort?
A: Pick based on what's scarce: your time or your inventory of clips.
Live shopping = real-time, scarcity and urgency ('only 20 left, link's pinned now'). Conversion spikes during the stream, then drops to near zero after. It eats hours and needs an audience that shows up live.
Shoppable video = product tags (clickable items pinned to a clip) baked into evergreen content. Lower peak conversion, but it sells while you sleep and compounds with reach.
New or small? Start with shoppable video — it's forgiving and repeatable. Once you've got a few thousand engaged followers who'll show up, layer live on top for launches.
Also worth knowing: repurpose live replays as shoppable clips so the effort isn't one-and-done.
Got a question? Drop it in the comments.
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Q: Live shopping or pre-recorded shoppable video — where should I put my effort?
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