One master vs platform-native cuts

One master vs platform-native cuts
Delivering the same 9:16 file everywhere is the most common mistake. Use this routing table per platform:
— TikTok: native captions burned in, hook in first 1.5s, trending-sound-safe audio bed. Tradeoff: more edit time, but the FYP punishes reposts.
— Reels: no TikTok watermark, slightly slower pacing, safe-zone for the UI overlay.
— Shorts: front-load the value, since there's no swipe-away grace period.
Framework: One Brief, Three Masters. Shoot once, deliver three platform-true exports, never one file for all.
Standardize the export preset for each platform now and save them. Rinse and repeat per campaign so you stop re-deciding.