A reusable concept bank cut ideation time per client from 90 to 20 minutes

A reusable concept bank cut ideation time per client from 90 to 20 minutes
We were brainstorming hooks from scratch every project — about 90 minutes per client, and quality swung wildly. We built a standardized concept bank instead.

The bank, organized into 6 reusable angles:
— Problem/agitation
— Before/after demo
— Myth-bust
— Comparison vs. alternative
— Founder/origin story
— Social-proof / "why is everyone"

Each angle holds 5 proven hook formulas with fill-in blanks. Ideation became: pick 3 angles, fill the blanks for this product.

Across 15 projects, average ideation time fell from 90 to 20 minutes, and outputs got more consistent because we worked from tested structures, not a blank page.

Save the 6-angle bank. Build once, reuse forever.