Switched breadcrumbs to keyword anchors. Category pages +6 positions.

Switched breadcrumbs to keyword anchors. Category pages +6 positions.

Client had breadcrumbs but the anchors were generic — "Home > Shop > View." Wasted internal links pointing at category pages with zero keyword signal.

Move:
— Rewrote every breadcrumb anchor to the actual category name: "Home > Running Shoes > Trail Runners"
— Made sure the breadcrumb linked to the category URL, not a filtered version
— Same change rolled across ~1,800 product pages, so each category got 1,800 keyword-rich internal links

7 weeks: target category pages averaged +6 positions. Pure internal-anchor work, no new content, no backlinks.

Breadcrumbs are free internal links at scale. Generic anchors waste them — name the actual category every time.