Added 150 words above the fold on category pages. +27% on head terms.

Added 150 words above the fold on category pages. +27% on head terms.

Ecom category pages were just a product grid — no copy, nothing for Google to read as topical relevance. They ranked, but stuck mid page-1.

A/B-style test:
— Added a 120-150 word intro + an H1 with the target term to 20 categories
— Left 20 similar categories untouched as control
— Added a short FAQ block under the grid on the test set

10 weeks: test categories averaged +27% organic clicks and moved from position 6-8 to 3-4. Control set: flat.

Keep the copy above or right around the grid, not buried at the page bottom where it reads as an afterthought to both users and Google.