Running ads with no conversion tracking (flying blind)

Running ads with no conversion tracking (flying blind)

New to LinkedIn Ads? This is the mistake that hides all the others. People launch, watch clicks roll in, and never set up the Insight Tag — the small piece of code that tells LinkedIn when someone actually did something valuable on your site.

Without it, LinkedIn can't optimize toward buyers, and you can't see which ad drove a sale. You're judging by clicks, which lie.

The fix: install the Insight Tag in your site header, then create a conversion for your real goal (a demo booked, a form submitted).

Think of it like a scoreboard — without it, you're playing but no one's keeping score.

Why it matters: no tracking means no learning.

Next step: confirm your Insight Tag shows "Active" in Campaign Manager.