Framework: Tier prospects to cut wasted outreach

Framework: Tier prospects to cut wasted outreach

A client was emailing every broken-link prospect equally. Tiering doubled link-per-hour.

1. Score each prospect: referring-domain authority (1-3) + topical fit (1-3) + does the dead link still display (yes/no).
2. Tier 1 = high authority + high fit + link live (62 of 410 prospects).
3. QA gate: Tier 1 gets a custom replacement asset; Tier 2 gets a mapped existing page; Tier 3 is dropped.
4. Outreach Tier 1 first, 20/day, then Tier 2.
5. Measure links-per-operator-hour, not raw placement.

Result: Tier 1 placed 26%, Tier 2 placed 8%, Tier 3 skipped saved ~6 hours. Links/hour rose from 0.4 to 0.9.

Definition of done: all prospects scored, tiered, Tier 1+2 contacted.

Automation fits at step 1 scoring. Tier-1 assets stay hand-built.