Case: Outreach copy test lifted placement 9.1% → 14.6%

Case: Outreach copy test lifted placement 9.1% → 14.6%

Same broken-link prospects, two pitch variants, measured.

Workflow:
1. Build one prospect batch (200 contacts, all with a confirmed dead link to replace).
2. Split 100/100. Variant A: 'You have a broken link.' Variant B: leads with the reader's benefit, dead link as secondary.
3. QA gate: identical subject lines, send window, and replacement asset — only body framing varies.
4. Send, 25/day per arm, 4-day follow-up.
5. Measure placement at 21 days.

Result: A placed 9.1%, B placed 14.6%. Benefit-first framing won by 60% relative.

Definition of done: both arms sent, results logged, winner promoted to default template.

Automation fits at sending and tagging. Always isolate one variable per test.