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Spicy Captions
Spicy Captions
@SpicyCaptions

Stop saying "please" in your CTA. You're not begging.

Оригинал в Telegram →
Stop saying "please" in your CTA. You're not begging.

We cut "please" from 8,000-impression button copy — "Please subscribe" became "Subscribe." Conversions rose 9%. "Please" frames the action as a favor to you instead of a win for them, and favors are easy to decline.

Confidence converts. Politeness in a CTA reads as doubt. Agree? Quote-tweet your most apologetic button.
Этот пост опубликован в Telegram-канале Spicy Captions. Подписаться можно по ссылке: @SpicyCaptions.

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