CPV pricing hides 3-5x variance that CPM masks

CPV pricing hides 3-5x variance that CPM masks

CPM (cost per 1,000 impressions) | CPV (cost per view) — same campaign, different denominators.

Buy on CPM and a creator with a 2.4M-impression / 14% completion video looks cheap. Re-price the same deal on CPV (cost per actual view) and the floor moves.

— CPM frame: $9-14 per 1,000 served
— CPV frame: $0.03-0.11 per completed view

When completion rates swing 11%-38% across a tier, CPM flatters the weak ones. CPV punishes them correctly.

So what: price short-form on CPV, brand awareness reach buys on CPM. Mixing the two in one sheet is how you overpay.

Benchmark: n=212 paid placements, 90-day window — CPM/CPV correlation r=0.41.