Plain text or fancy HTML email — what lands better?

Plain text or fancy HTML email — what lands better?

Plain text is just words, like a normal email from a friend. HTML email has images, buttons, and colored blocks (a designed look).

Why it matters: heavy HTML with big images can trip spam filters and load slowly. Plain-looking emails often feel personal and get more replies.

— Step 1: Selling something visual (products, events)? A simple HTML layout helps.
— Step 2: Sending a welcome note or a personal update? Try plain text — it feels human.
— Step 3: ✅ Always keep a healthy balance of text to images, not one giant picture.

Homework: rewrite your last email as plain text and read it out loud. Warmer, right?

New here? Start with the basics above.