3am, ROI dipped to 0.6 — cut 60% of spend in 10 min, saved the day
Woke to a dashboard on fire. Tracker glitch had loosened targeting overnight, CPMs spiked, ROI gone.
Didn't pause everything (kills learning). Instead:
— slashed top 3 spenders 60%
— left them breathing at low budget
— fixed tracker, ramped back by 9am
Day closed 1.7 ROAS instead of a 0.6 wipeout. Saved ~$280.
Panic-pausing costs you the relearn. Throttle, don't kill. Keep the pilot light on.
Buyer's Trenches
@BuyersTrenches
3am, ROI dipped to 0.6 — cut 60% of spend in 10 min, saved the day
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