HEARD: Timing a review request to delivery, not order, tripled responses.

HEARD: Timing a review request to delivery, not order, tripled responses.
A DTC brand told us their review-request email fired 7 days after order — often before the package even arrived. Response rates were dismal.
They wired the trigger to the carrier's 'delivered' webhook plus a 3-day buffer for the customer to actually use the product.
Review submission rate jumped from ~4% to ~13%, fueling social proof that lifted product-page conversion downstream.
— Same ask, anchored to the real moment
The principle: trigger on the event that matters, not the one that's easy.
Watch this.