SCOOP: A dedup automation found the same buyers were counted as 3 leads each.

SCOOP: A dedup automation found the same buyers were counted as 3 leads each.
An ops team we heard from discovered their CRM had massive duplicate contacts — same person from a webinar, a content download, and a demo, all separate records. Reps were double-working and reporting was inflated.
They built a fuzzy-match merge job on email plus normalized company domain. It collapsed ~22% of the database into existing records.
Funnel reporting suddenly matched reality, and per-rep efficiency rose because nobody was calling a lead a teammate already owned.
Clean data is a growth lever disguised as housekeeping.
Watch this.