Q: Should I sell through TikTok Shop directly, or just push my own affiliate links in videos?
A: Depends on who owns the customer and the checkout.
TikTok Shop = in-app checkout, the buyer never leaves the app. You get higher conversion (fewer drop-offs) but TikTok keeps the customer data and takes a referral fee on every sale.
Your own affiliate link = traffic leaves to an external site. Lower conversion, but you keep pixel data, can retarget, and aren't capped by TikTok's commission tiers.
Rule of thumb: low-ticket impulse buys (under ~$40) win inside Shop. Higher-ticket or anything you want to retarget on later, send to your own funnel.
Also worth knowing: you can do both — Shop for cold viewers, your link in bio for warm followers.
Got a question? Drop it in the comments.
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Q: Should I sell through TikTok Shop directly, or just push my own affiliate links in videos?
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