Q: Why does last-click attribution feel like it's wasting my budget?
Because last-click pays the affiliate who happened to be in front of the buyer at checkout — usually a coupon or loyalty site that added zero discovery work. You end up funding people who intercept demand others created.
The fix:
— Add a soft de-dupe window: if a content affiliate touched the user first, don't let a coupon site claim full commission inside, say, 24 hours.
— Pay coupon/loyalty placements a reduced rate (40-60%) versus content partners who drive new traffic.
— Watch your "coupon code added at checkout" rate. If it spikes, a partner is likely scraping your codes and skimming.
Caveat: don't over-engineer this on day one. With under ~50 active partners the bookkeeping isn't worth it — flat last-click is fine until you see the skim pattern in your data.
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Program Desk
@ProgramDesk
Q: Why does last-click attribution feel like it's wasting my budget?
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