Geo Pulse #69 — Bizum, Spain's quiet conversion lever
Theme: the local instant-payment method you skipped.
— → Spanish case: a store offered cards + PayPal and assumed it had Spain covered. Adding Bizum (the bank-backed instant transfer ~25M Spaniards use) lifted mobile checkout completion 21%, with the lift concentrated in under-35 buyers. (From a Redsys/Spanish payments recap)
— → The pattern across these issues: every market has a 'default' rail outsiders don't see — Pix, BLIK, Bizum, Vipps. Missing it caps your ceiling.
— → Why it's worth your time: rounds out a mental map of must-have local rails by GEO.
File under: payment methods by GEO.
Geo Pulse
@thegeopulse
Geo Pulse #69 — Bizum, Spain's quiet conversion lever
Этот пост опубликован в Telegram-канале Geo Pulse. Подписаться можно по ссылке: @thegeopulse.