Geo Pulse #65 — Skipping Google entirely in South Korea

Geo Pulse #65 — Skipping Google entirely in South Korea
Theme: the GEO where your SEO playbook doesn't apply.

— → Korean case: a brand optimizing for Google saw flat organic traffic. Pivoting budget to Naver (blogs, cafés, brand search) — Korea's dominant engine — grew qualified organic visits 3.1x in two quarters. (Documented in a Korea search-marketing overview)
— → The detail: Naver's ecosystem rewards owned blog content and community presence, not classic backlinks.
— → Why it's worth your time: a hard reminder that 'organic traffic source' is a per-GEO question, with Korea, China and Russia as the big exceptions.

File under: GEO traffic sources.