Should I make new lists or just use tags?

Should I make new lists or just use tags?

A list is a separate bucket of contacts. A tag is a sticky label you put on a contact (like "bought ebook" or "clicked link").

Why it matters: many beginners make 5 lists and the same person ends up duplicated in all of them. Tags keep everyone in one place and just label them.

— Step 1: Keep ONE main list of everyone.
— Step 2: Add tags for behavior: what they bought, what they clicked, where they joined.
— Step 3: ✅ Need to email "people who clicked but didn't buy"? Filter by tag, no new list needed.

Homework: write down 3 tags you'd actually use, like "new-subscriber" or "opened-welcome."

New here? Start with the basics above.