Scripted vs improv: pick your shoot mode

Scripted vs improv: pick your shoot mode
Both produce UGC. They fail differently. Route with this checklist:
— Compliance-heavy vertical (finance, supplements, claims)? Scripted, word-for-word. The tradeoff is stiffness, but legal review needs a fixed source.
— Authentic-reaction or unboxing hook? Improv with a bullet brief. Stiff scripts kill the casual tone the format sells.
— New creator, first 3 jobs? Scripted, so you can QC before they build bad habits.
— Proven creator, repeat brand? Improv, faster and cheaper per asset.
Named framework: Script the Risk, Improv the Vibe. The more a wrong word costs, the tighter the script. Standardize this and your revision rounds drop. Save it for your shoot SOP.