Replacing the end card with a loop-back: +35% replays
A generous case study to close the week. Worth a look.
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Creator Maya Lindqvist swapped static end-card CTAs for a 0.4s visual loop-back to the opening shot on 13 Reels and replays jumped 35% [tutorial]
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her loop-back end template for After Effects [free] [template]
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The idea: don't ask for the action, engineer the rewatch that triggers it
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Finding — removing the text CTA entirely actually raised completion too
Full credit to Maya; her breakdown and template here. [PLACEHOLDER_LINK]
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Replacing the end card with a loop-back: +35% replays
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