Should I merge thin posts or just delete them?
Q: I have 12 weak posts on the same subtopic. Combine into one big guide, or trash them?
A: Short answer: merge if they each earn a trickle of impressions, delete if they're flat zero.
Longer answer: pull 16 months of Search Console data per URL. If a thin post gets even 30-50 impressions a month on a real query, it carries a tiny seed of relevance — fold it into the pillar and 301 the old URL so that signal transfers. If a post has had zero impressions and zero links for a year, merging just drags dead weight into your good page. Delete it, return 410, move on.
The test isn't word count. It's whether the URL has any demand signal worth inheriting.
Anyone want me to go deeper on this? React 👍
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Should I merge thin posts or just delete them?
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