Skipped the big creator, 8 small ones netted $5,600

Skipped the big creator, 8 small ones netted $5,600

Brand wanted me to broker one big influencer. Quote was $4k for one post. Sketchy ROI.

I talked them into 8 micro-creators (10-30k followers) at $200 each, plus my affiliate code split.

Real audiences, real comments, way cheaper.

— Spend: $1,600 vs $4,000
— Combined reach lower, but engagement 6x
— Tracked sales: $5,600, my cut $840

The big account is mostly bots and reach you can't convert. Eight small ones with actual communities outsell one bored celebrity.

Next brand deal, pitch 8 micro over 1 macro. Same budget, better numbers. Try it.