A publisher quietly lost 70% of its AI citations the week it hardened its paywall.
They tightened access so crawlers saw teaser text only. Within days, AI Overviews and Perplexity dropped them as a source for queries they'd dominated. Their citation count fell ~70%. Reopening the first 3 paragraphs to crawlers clawed back about half within a month.
If the model can't read it, the model can't recommend it.
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A publisher quietly lost 70% of its AI citations the week it hardened its paywall.
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