CASE: rewriting hooks to delay the payoff

CASE: rewriting hooks to delay the payoff
A creator rewrote 30 post openers so the answer landed in line 4-5 instead of line 1, forcing readers to expand 'Show more.'
— Average dwell time per post roughly doubled.
— Impressions rose ~35% over the following two days versus their front-loaded posts.
Label: Rumored (account-level, self-reported).
What it means for your reach: dwell time is a real ranking input, and making people expand and read buys you that signal. The line you can't cross: if the delay feels like clickbait and they bounce, dwell drops and you lose twice. Reward the expand with a genuinely better payoff or it backfires.