CASE: dropping hashtags entirely for 30 days

CASE: dropping hashtags entirely for 30 days
A marketing account that used 2-3 tags per post cut them completely and tracked the change.
— Average impressions rose ~22%.
— Profile clicks were flat; nothing measurable was lost.
Label: Rumored (one account, evergreen pattern).
What it means for your reach: hashtags long ago stopped being a discovery driver here and now read as a low-quality signal in many accounts' tests. Removing them rarely costs anything and sometimes helps. It's one of the lowest-risk experiments you can run — but, as always, verify on your own posts before treating it as gospel.