Hid my face for the first 2 seconds, watch time +28%

Hid my face for the first 2 seconds, watch time +28%
Tested this last week. My Reels opened on my face talking. Flat retention.

New version opened on the RESULT — a screen, a product, the messy thing — and I didn't appear till second 2.5. Average watch went up 28% on 23k views. Curiosity about "who's talking" + seeing the payoff first kept them.

Try it: recut your next Reel so your face shows up only after you've shown the outcome.