Best of the inbox: where the affiliate revenue actually came from

Best of the inbox: where the affiliate revenue actually came from
A segmentation autopsy that reorders priorities. The 80/20 was brutal.

📥 Swipe
— 9% of subscribers produced 62% of affiliate revenue — They tagged buyers vs clickers vs lurkers over six months. The buyer cohort got more frequent, more aggressive offers; the lurkers got nurture-only. Worth your time: total revenue rose because they stopped diluting the buyer segment with timid sends.
— Sending LESS to lurkers helped placement — Pulling cadence on non-openers improved overall engagement metrics, lifting inbox rates for the whole list.

Made the cut for the precise concentration number and the cadence consequence.

Saved you ~90 minutes and the instinct to treat every subscriber identically.