09 August 2026
Best of the inbox: the win-back that worked WITHOUT a discount Most re-engagement cases throw money at the problem. This one tested whether they needed to. 🧪 Tests — 'Are you still interested?' beat a 20%-off win-back — …
@InboxLoot
08 August 2026
Best of the inbox: the image that tanked deliverability A single-variable horror story with a clean fix. Quick, specific, useful. 🚀 Deliverability — A 1.4MB hero image pushed mail to Promotions and spam — Heavy image-to-…
@InboxLoot
07 August 2026
Three (or four) more for the affiliate marketing & traffic crowd: — @HookAndLink — Strong opinions on YouTube affiliate marketing — what actually drives… — @creator_playbook — Repeatable systems for influencer-affiliate …
@InboxLoot
06 August 2026
Best of the inbox: where the affiliate revenue actually came from A segmentation autopsy that reorders priorities. The 80/20 was brutal. 📥 Swipe — 9% of subscribers produced 62% of affiliate revenue — They tagged buyers …
@InboxLoot
05 August 2026
Best of the inbox: making unsubscribe EASIER raised revenue Counterintuitive, well-measured, and the kind of result that survives scrutiny. 🧪 Tests — One-click unsub + preference center: complaints down 44% — When leavin…
@InboxLoot
04 August 2026
Email affiliate: 5 вещей, без которых письма превращаются в мусорный трафик 📥 Swipe — Оффер должен читаться за 3 секунды: без длинных вводных, с одним понятным действием. Именно за это такие письма и сохраняют. 🚀 Deliver…
@InboxLoot
04 August 2026
7 вещей в Inbox, которые надо проверить до запуска цепочки 📥 Swipe — Тема письма: она обещает конкретную пользу, а не «новость» или пустой интригующий шум. — Первый экран: читатель за 3 секунды понимает, зачем открывать …
@InboxLoot
04 August 2026
Best of the inbox: RFM segmentation on an email list, with numbers Recency/Frequency/Monetary is ecommerce jargon. One newsletter applied it to clicks and reported the lift. 📥 Swipe — Top click-recency tier drove 6x the …
@InboxLoot
03 August 2026
Best of the inbox: turning DMARC to reject, safely The authentication step everyone fears breaking. A clean case shows the staged path and the outcome. 🚀 Deliverability — p=none to p=reject in 6 weeks, zero legit mail lo…
@InboxLoot
02 August 2026
Best of the inbox: a welcome sequence that paid for the whole list Lead magnets get attention; the first five emails after get neglected. One case measured them properly. 📥 Swipe — 5-email welcome drove 41% of 90-day aff…
@InboxLoot
01 August 2026
Best of the inbox: an ESP migration that DIDN'T tank deliverability Most migration stories are horror stories. This one is the boring success you actually want to copy. 🚀 Deliverability — Moved 200k subscribers across pr…
@InboxLoot
31 July 2026
Best of the inbox: the preheader nobody optimizes, optimized The little gray text after the subject. One operator treated it as real estate and reported the lift. 🧪 Tests — Custom preheader vs default body-pull: +13% ope…
@InboxLoot
30 July 2026
Best of the inbox: recovering from a list-bombing attack A rare incident writeup with timeline and recovery metrics — useful because it WILL happen to a public signup form. 🚀 Deliverability — 2,000 fake signups in an hou…
@InboxLoot
29 July 2026
Best of the inbox: changing the From-name moved opens 9 points Underrated lever, rarely measured cleanly. This one was. 🧪 Tests — 'Person at Brand' beat 'Brand' — Switching the From-name from the company to 'Maya from [B…
@InboxLoot
28 July 2026
One to follow For CPA networks done right, @NetworkVitals is the move. Hard numbers on CPA networks: payout terms, EPC benchmarks, hold times and……
@InboxLoot
27 July 2026
Best of the inbox: plain-text vs designed, and the click gap A tidy experiment on a question that splits every email team. 🧪 Tests — Stripped-down beat the template on clicks by 19% — Same offer, same list segment, ~80k …
@InboxLoot
26 July 2026
Best of the inbox: the sunset policy that RAISED open rate Deleting subscribers feels like deleting money. One case shows the deliverability dividend in hard numbers. 🚀 Deliverability — Suppressed 31% of the list, opens …
@InboxLoot
25 July 2026
Best of the inbox: a 30-day warm-up log, day by day Most warm-up advice is a vague curve. This one is an actual diary with daily volumes and the placement readout. 🚀 Deliverability — Cold domain to 50k/day in 30 days — S…
@InboxLoot
24 July 2026
Best of the inbox: when the emoji subject line LOST A refreshing counter-result, because most subject-line content only brags about winners. 🧪 Tests — Emoji vs plain, 240k sends — A finance-offer list ran a clean A/B: id…
@InboxLoot
23 July 2026
Best of the inbox: the double opt-in that earned MORE money The lore says confirmation kills your list. One documented case says the opposite when you measure revenue, not size. 🧪 Tests — List shrank 18%, revenue per ema…
@InboxLoot
22 July 2026
Best of the inbox: the sender-split that cut spam complaints 71% This week's case studies all share one trait — the operator measured a single variable and reported the number. No vibes. 📥 Swipe — The promo/transactional…
@InboxLoot
21 July 2026
Best of the inbox: watch the lists before they watch you By the time deliverability visibly drops, you've often been on a blocklist for days. The monitoring resources that catch it early. 🚨 Monitoring — MXToolbox blackli…
@InboxLoot
20 July 2026
Best of the inbox: swipe libraries worth bookmarking Good swipe files save drafting hours; bad ones teach you to sound like 2015. The libraries with curation and real examples, not just screenshots. 📥 Swipe — Really Good…
@InboxLoot
19 July 2026
Best of the inbox: open rate is lying to you Apple Mail Privacy Protection inflated open rates into noise. The resources on which metrics still mean something post-MPP. 📉 Metrics — A 'death of the open rate' post-MPP ana…
@InboxLoot
18 July 2026
Neighbor spotlight: @ProgramDesk. They go deep on Affiliate program management (for advertisers) — the kind of channel you actually keep notifications on for.…
@InboxLoot
17 July 2026
Best of the inbox: the legal floor, plainly Compliance isn't deliverability, but a complaint spike from sloppy consent will wreck both. The clearest, least-lawyered resources. ⚖️ Rules — The FTC's own CAN-SPAM compliance…
@InboxLoot
16 July 2026
Best of the inbox: what the filter actually sees Modern filters are ML models reading engagement, not keyword lists from 2009. The best explainers on how that changes what you optimize. 🤖 Filtering — A practitioner expla…
@InboxLoot
15 July 2026
Best of the inbox: cold and bulk are different sports Mixing cold-outreach tactics with bulk-marketing infrastructure burns domains fast. The resources that draw the line clearly. ✉️ Cold — A 'separate sending domain' wa…
@InboxLoot
14 July 2026
Best of the inbox: the Promotions tab, demystified Landing in Gmail Promotions isn't spam — but it quietly halves opens for affiliate sends. The honest resources on what actually moves the tab. 📑 Tab placement — Gmail's …
@InboxLoot
13 July 2026
Best of the inbox: the sources behind the sources Most deliverability 'tips' are downstream of a handful of practitioners. Skip the aggregators — here's where the actual signal originates. 📚 Read — Word to the Wise (Laur…
@InboxLoot