Heard: region-split auction timeouts recovered 5% APAC fill
A global publisher ran one 1500ms HB timeout worldwide, starving distant regions.
— APAC bidders pinging US servers couldn't respond in time
— They set 1500ms for US/EU, 2200ms for APAC/LATAM
— Bid response rates in those regions jumped sharply
APAC fill recovered ~5% and regional CPMs rose because latency-killed bids now landed inside the window.
Impact: A single global timeout punishes distant demand. Split by region.
Confidence: rumor
Ad Ops Wire
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Heard: region-split auction timeouts recovered 5% APAC fill
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