Confirmed: dynamic floors beat static by 9% on the same inventory

Confirmed: dynamic floors beat static by 9% on the same inventory
A publisher A/B'd a dynamic floor algorithm against their hand-set floors.
— 50/50 split on identical inventory for 21 days
— Dynamic side adjusted floors per-impression on bid history
— Static side held curated manual floors
Dynamic won by 9% revenue, mostly from catching high-value impressions the flat floor under-priced and softening floors on low-demand slots to recover fill.
Impact: Hand-tuned floors lose to per-impression pricing at scale.
Confidence: sourced