Heard this week: a premium tier that actually moved upmarket

Heard this week: a premium tier that actually moved upmarket
A source tells us a managed host stuck competing on price launched a genuine high-end tier — concierge migrations, a named engineer, four-hour incident response — and tracked whether anyone would pay triple.
They did. Of accounts over $200/month, 14% upgraded to the new tier at roughly $650/month within the first quarter. The outcome that reshaped the company: that 14% now reportedly drives 38% of revenue.
The insight the founder shared, per our source: the customers weren't price-sensitive, they were attention-sensitive, and nobody had ever offered to sell them attention.
Unconfirmed, but the sales team reportedly stopped discounting entirely after seeing the data.
Watch this: 'sell attention, not specs' is the upmarket move of the moment.