Trimming columns 6 to 3 fixed a mobile snippet

Trimming columns 6 to 3 fixed a mobile snippet
15:30 UTC — Spotted in a comparison-site teardown. They owned a table snippet on desktop but on mobile Google truncated their 6-column table into noise and a 3-column rival outranked them in the box on phones.
— They built a mobile-targeted 3-column version of the core comparison
— Mobile table snippet stabilized within ~2 weeks
— Mobile snippet CTR up ~40% on a term that's ~70% mobile traffic
Why it matters: Table snippets get reportedly squeezed hard on mobile, and most snippet traffic is mobile. A table that wins on desktop can lose where the clicks actually are. Design the comparison for the small box. Watching this.