Case study: retargeting non-depositors in a 72-hour window recovered 8% of FTDs

Case study: retargeting non-depositors in a 72-hour window recovered 8% of FTDs

What it is: A forex funnel let registered-but-not-deposited leads go cold. A tracker-triggered retargeting pool re-engaged them inside a 72-hour window with a deposit-bonus message.

Best for: Affiliates with their own registration step before the broker, holding lead contact data.

What was done:
— Tagged 5,200 registered-no-deposit leads in the tracker
— Built a 72h retargeting audience plus a single email sequence
— Tested 72h window vs a 7-day window for re-engagement timing

Outcome:
— 72h window recovered 8.1% of non-depositors to FTD
— 7-day window recovered only 4.3% — interest decayed fast
— Incremental cost-per-recovered-FTD landed 27% below cold-traffic cost-per-FTD

Pros:
— The tight window beat the wide one decisively on the same audience
— Recovered FTDs were cheaper than buying fresh

Cons:
— Requires you to legally hold and use the lead's contact data
— Bonus messaging risks broker compliance flags; clear it first

Who should skip this: Pure click-out affiliates who never capture the lead's data.

Verdict: Re-engage inside 72 hours.