Case study: splitting the KYC form recovered 31% of stalled depositors

Case study: splitting the KYC form recovered 31% of stalled depositors

What it is: A broker funnel analysis found most leads who clicked 'deposit' never finished KYC. The fix moved document upload out of the deposit flow into a post-deposit step.

Best for: Brokers and white-label operators who control their own onboarding form.

What was done:
— Funnel-traced 3,900 deposit-intent users through the form
— Found 44% abandoned at the document-upload step inside the deposit flow
— Moved deposit first, KYC verification second (deposit held, withdrawable after KYC)

Outcome:
— Completed deposits rose 31% among deposit-intent users
— KYC completion within 48h held at 89% post-deposit (people finish once money's in)
— Support tickets about 'stuck verification' dropped by half

Pros:
— Reordering, not removing, kept the compliance step intact
— Money-in-first gave users a reason to finish KYC

Cons:
— Holding deposits pre-KYC needs legal sign-off in some jurisdictions
— A small slice deposit then never verify, tying up funds

Who should skip this: Affiliates with no control over the broker's onboarding form.

Verdict: Deposit first, verify second.