We found the exact 0:48 mark where 30% bailed — and a 4-second re-edit fixed it.

We found the exact 0:48 mark where 30% bailed — and a 4-second re-edit fixed it.
No new footage. We just removed a meandering transition and snapped two ideas together. The cliff at 48 seconds flattened to a gentle slope.
Most retention damage is three specific seconds, not a vibe. We read the curve, found the wound, cut it out.
"Just make it more engaging" is what people say when they won't read the graph. Agree or fight me?