A series deleted every "last time on" recap and binge retention climbed 16%.

A series deleted every "last time on" recap and binge retention climbed 16%.
The recaps were for new viewers. But 80% of the audience was returning — and they bailed during the 30-second rehash they'd already seen.
We served context inside the action instead. No standalone recap. Multi-video session time jumped a third.
Recaps respect strangers and insult your regulars. Fight me on which one matters.