I built my whole strategy around one network's weekend cap behavior and 3x'd weekend ROI.

I built my whole strategy around one network's weekend cap behavior and 3x'd weekend ROI.
I noticed Net A loosened caps Friday 6pm and tightened Monday — advertisers chasing weekend volume. I front-loaded 60% of my weekly spend into that window. Weekend ROAS hit 2.8x vs 1.1x weekday. The data was in their own cap-change emails; I just read them.
When did you last treat a network's patterns as a signal instead of noise?
Agree or fight me 👇