Moving a list from sweepstakes to finance lifted effective CPM from $14 to $61 (+336%).
Cohort: one email operator, 220k US subscribers, same send infrastructure. eCPM = revenue per 1,000 impressions sent.
— Sweepstakes offers: eCPM $14 ▏▏ open-to-click 11%
— Personal-loan / debt offers: eCPM $61 ▏▏▏▏▏▏▏▏ open-to-click 6%
Click rate halved, but per-lead payout went from $0.90 to $11.40. Net monthly revenue on the same list: $9.2k → $40.3k.
Read: vertical CPM spread dwarfed engagement loss — a 5-point click drop was irrelevant against a 12.7× payout gap (n=1 list, 4-month avg).
Network Vitals
@NetworkVitals
Moving a list from sweepstakes to finance lifted effective CPM from $14 to $61 (+336%).
Этот пост опубликован в Telegram-канале Network Vitals. Подписаться можно по ссылке: @NetworkVitals.