Case: a better consent banner added $1.85 EU RPM
EU traffic only, news site, n=1, 30d. Their CMP (consent management platform) had a 61% opt-in rate; non-consented sessions served only low-value contextual ads.
Fix: redesigned banner, single-click accept, clearer copy.
Consent rate 61% → 84%
EU session RPM $7.20 ▮▮▮ → $9.05 ▮▮▮▮
Consented users unlock personalized demand at 2-3× contextual CPMs. The banner UX, not the ad stack, gated the money.
So what: consent rate is an RPM multiplier in the EU. ▲25.7%
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Case: a better consent banner added $1.85 EU RPM
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