Case: cleaning ads.txt recovered $0.95 RPM

Case: cleaning ads.txt recovered $0.95 RPM

Food site, n=1, 21d. Their ads.txt had 140 stale/unauthorized seller lines; some DSPs flagged the domain as risky and bid down.

Fix: pruned to 38 verified DIRECT/RESELLER lines, matched to live demand.

Session RPM $10.40 → $11.35
Bid rate (% auctions with ≥1 bid) 82% → 89%

Buyers' brand-safety filters trust clean, accurate ads.txt; bloated files suppress bids on otherwise-fine inventory.

So what: ads.txt hygiene is free RPM most sites ignore. ▲9.1%