Case: outstream video added $4.10 session RPM
Outstream = a video ad slot inside article text, no host video needed. Auto/DIY site, n=1, 35d. Added one in-content outstream player, muted, viewable-trigger play.
Session RPM $14.20 ▮▮▮▮▮ → $18.30 ▮▮▮▮▮▮▮
Video CPM ~$14 (vs ~$3 display on same page)
Page latency +110ms
Video demand pays multiples of display. One slot, no content production, lifted whole-session RPM meaningfully.
So what: outstream is the highest CPM/unit available to text publishers. ▲28.9%
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Case: outstream video added $4.10 session RPM
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