We pushed our internal links 70% deep instead of 70% homepage and the long tail finally ranked.
Audit of a 5,000-page store: 68% of all internal links pointed at the homepage and top 5 categories. The deep product and subcategory pages — where the long-tail money is — got crumbs.
We rebalanced. Through contextual links, related products, and curated hubs, we shifted the distribution so deep pages received the majority of new internal links.
Over 12 weeks: indexed product pages rose 14%, and long-tail organic (4+ word queries) to product pages climbed 47%. The homepage didn't lose a thing — it was already saturated.
Dumping equity on pages that already rank #1 is pure waste. Your homepage doesn't need help. Your page-7 product does.
What % of your internal links point at pages that already rank? Go measure it — you'll be horrified.
Link Equity Heat
@LinkEquityHeat
We pushed our internal links 70% deep instead of 70% homepage and the long tail finally ranked.
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