He went narrow first, then expanded from strength

He went narrow first, then expanded from strength
Q: "I'm scared niching down traps me in one topic forever. Doesn't it limit me?"

Short answer: narrow is a launchpad, not a cage. A marketer wanted to cover all of growth but had no traction — about 300 followers after a year of broad posting.

Niching down first means earning a reputation in one lane, then extending from it. He went all-in on "TikTok ads for supplements" for 6 months and became known for it, reaching 4,000 followers.

Only then did he widen to paid social broadly — and the new topics rode his existing trust. He gained more in the 3 months after expanding than in his entire broad year. Authority compounds; you spend it later.

Try this today: pick the one narrow topic you'll own for the next 6 months — expansion is a future problem.