LocalBusiness schema with geo + hours lifted one chain's local-pack visibility 28% across 40 locations

LocalBusiness schema with geo + hours lifted one chain's local-pack visibility 28% across 40 locations
A 40-location service chain had thin LocalBusiness markup — name and address only. They enriched every location page with geo coordinates, openingHoursSpecification, areaServed, and a per-location sameAs to its Google Business Profile.
— Local-pack impressions up 28% across the 40 locations in six weeks
— 'Near me' query clicks rose 33% on the enriched pages
What it means for you: NAP-only LocalBusiness markup leaves signals on the table — geo and openingHoursSpecification reinforce what your GBP says and tighten entity matching. Watch this: sameAs linking your page to its GBP is the reconciliation move most multi-location brands skip.