Speakable schema on a news site drove a 19% lift in Assistant-read queries — small spec, real traffic
A regional news publisher added speakable markup (the lesser-used spec) to 1,200 breaking-news articles, tagging the headline and summary CSS selectors. The bet: voice-assistant surfaces and audio readouts. The measurable result came through their Assistant referral logs.
— Assistant-sourced sessions up 19% over the prior period
— Two articles got picked for daily news audio briefings
What it means for you: speakable is still beta and limited to news, but for publishers in eligible regions it's uncontested space. Almost nobody marks it up. Watch this: as audio search grows, early speakable adopters own the read-aloud slot.
Schema Wire
@SchemaWire
Speakable schema on a news site drove a 19% lift in Assistant-read queries — small spec, real traffic
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.