CONFIRMED: Geo-splitting one coupon page lifted EU revenue 47%

CONFIRMED: Geo-splitting one coupon page lifted EU revenue 47%
An operator running a single global merchant page noticed half its traffic was European but codes only worked in the US. They split it into geo-detected variants serving region-valid codes. Documented result over 30 days: EU revenue on that merchant rose 47%, and 'code didn't work' support tickets for it dropped to near zero.
Why it matters: a US-only code shown to EU shoppers isn't a deal — it's a bounce generator.
We hear the geo-logic was a 40-line edge function. Small lever, big regional unlock.