3-day creative swap rule — CTR stopped dying at 1.2%

3-day creative swap rule — CTR stopped dying at 1.2%

Noticed every hero creative cratered: 2.4% CTR day 1 → 1.1% by day 5. Fatigue, classic.

New system:
— 3 fresh angles loaded, ready
— when frequency hits 2.5 → swap the tired one
— never let a creative run past CTR halving

Last 30 days CTR held 2.0%+ blended, CPM dropped 18% because relevance stayed high.

Fatigue isn't bad luck, it's a schedule. Stack your bench tonight.