<b>The MerchantReturnPolicy field everyone forgets is now table stakes</b>

<b>The MerchantReturnPolicy field everyone forgets is now table stakes</b>

As of this week, more sellers are quietly getting flagged in Merchant listings for shipping <code>Offer</code> markup without a <code>hasMerchantReturnPolicy</code> node. Google's free listings docs have leaned this way for a while, but sources in the SERPs report the warning moving from optional to a soft eligibility gate on product results.

The deeper play: define it once as a <code>MerchantReturnPolicy</code> with <code>applicableCountry</code> and <code>returnPolicyCategory</code>, then reference it across your whole catalog instead of inlining per product. Cleaner graph, one source of truth.

What it means for you — if your shipping and returns live only in Merchant Center settings and not in on-page JSON-LD, your organic product snippets are leaving eligibility on the table.

Watch this: returns markup is the next field to get a dedicated Search Console report.

—
Больше про gam updates — @AdOpsWire