<b>Two years post-FAQ cull, the orphaned markup is still costing you</b>

<b>Two years post-FAQ cull, the orphaned markup is still costing you</b>

Google restricted FAQ rich results to authoritative gov/health sites and killed HowTo on desktop and mobile back in 2023. Plenty of sites left the JSON-LD in place, figuring it's harmless. It isn't — sources in the SERPs note bloated <code>FAQPage</code> blocks still trip 'unparsable structured data' noise and slow your render budget.

The insider move: don't delete the data, repurpose it. Fold those Q&A pairs into a <code>WebPage</code> with <code>mainEntity</code> or feed them into your <code>Article</code> as <code>about</code> nodes. AI engines still parse Q&A pairs for citation even when Google won't draw a rich result.

What it means for you — audit for zombie FAQPage markup this week. Stripped pages render leaner; the answer content stays AI-visible.